Advertisement Description

Advertisement Main Event:

Event Description:

Teams of 2-4 students will collaborate with a local business owner to produce a digital video advertisement. Ads should be sensitive to the purpose and targeted to specific demographic. Be sure to include information as applicable to the business (i.e., location, hours, etc.). Ads should engage the viewer and promote the local business positively.

Common Core Standards:

Present claims and findings, emphasizing salient points in a focused, coherent manner with pertinent descriptions, facts, details, and examples.

Designing and Creating your Project:

The process of creating your project should take on the following steps:

  • Connecting with a Local Business – Find a local business to participate and have students interview the manager or owner.
  • Prepare the Script – Write down a script that would include a narrative and describe the scene.
  • Produce a Storyboard – Use cards, pictures, or drawings to represent the sequence of the shots for your project.
  • Shooting the Project – The actual shooting of the video and pictures to be used in the project.
  • Video Editing – Software will be used to edit video and mix in sound, graphics, and animation.

Technical Requirements:

  • Adobe Premiere, WeVideo & Microsoft Video Editor software can be used and will be the only software available for the Live Challenge event.
  • Videos MUST BE uploaded as an mp4 format. Free online video converter: freemake or zamzar.
  • The video file needs to be less than 100 MB.
  • The video needs to be 30 seconds exactly (The credits DO NOT count as part of the time limit).
  • Final project must be uploaded by 10:00 pm on March 6, 2020, to the TOT App Submission Portal
  • Complete all release forms for likenesses and locations.
  • Follow all copyright requirements.

Reward Points:

5pts

The ad meets the time limit requirement of 30 seconds exactly. The credits DO NOT count as part of the time limit.

5pts

The ad has been made in collaboration with a local business

10pts

The ad clearly shows the products or services being advertised.

15pts

The ad persuades the viewer to become a consumer of the products/service being advertised. 10pts - The ad demonstrates an understanding of persuasive techniques (band wagon, testimonial, emotional appeal, irony, repetition, etc.).

10pts

Music selection matches the tone of the video.

10pts

General audio quality is balanced throughout the film

15pts

Film follows basic film techniques (rule of thirds, transitions, lighting, jump-cuts), and is well executed (focus, exposure, audio, composition, graphics, special effects).

30pts

Live Challenge (see next section)

Getting Help:

Visit the Advertisement Documents Page to see a sample Design Document, Event support files, and sample Live Challenges to help prepare and practice.

Contact Jonathan Graney at Jonathan.Graney@fresnounified.org if you have any further questions about this event.


Advertisement Live Challenge:

Scenario:

In this event your team of 2 or 4 students will produce a 30 second video for an advertisement about some type of product. The team will be given the name of a product and a description of a product with a list of a few points the company wants to emphasize. 

Challenge:

  • Using Adobe Premiere Pro CC, We Video, or Windows Video editor the team will collaborate to produce a video.
  • Prepare the Script for your product. Feel free to use as part of the presentation to the judges. (optional)
  • Emphasize and elaborate on Key points provided
  • Emphasize how the product will be beneficial to your audience (using voiceovers, text slides, etc)
  • Video must have an Intro slide with the product name and image.
  • Students can add video (student-created from computer cam) and/or pictures (or a combination of both) to be used in the project scenes.
  • Include audio files provided (optional)
  • Include voiceovers using headsets (optional)
  • Video MUST be a maximum of 30 seconds.

Time:

Your team will have:

  • 50 minutes to brainstorm & create your video.
  • IT will export the MP4 file to the team’s thumb drive (Do not leave until this is completed and IT has received your file).

Judge Questioning/Check In:

  • As teams are working judges will approach each group and ask 3-4 questions about their work based on participation, collaboration, and creativity.  Each group member is expected to be ready to answer these questions.

Reward Points:

5pts

The Ad meets the time limit of 30 seconds exactly

5pts

Team collaboration during the planning stage.

5pts

Incorporation & participation of all team members when answering judges’ questions.

5pts

Creativity of the video.

5pts

Video contains the Intro slide with Product Name and image and the ad flow is well managed.

5pts

The team addresses points effectively and persuasively using voiceovers, text slides, and/or live video.

Tips:

As with most of the live challenges, teams will need to be very careful with time management. They should allocate at least a few minutes to review their video and prepare for the presentation to the judges.

  • This year, students can only use Adobe Premiere Pro CC, WeVideo or Microsoft Video Editor for the Live Challenge.

  • IT will provide laptops as they always have to contain Adobe Premiere Pro CC (2017) and Microsoft Video Editor and of course, students will also have access to use online video editors such as WeVideo.
    • Students that use We Video will need to know how to access the website and log in to We Video.

Day of:

  • Each computer will contain the files necessary to complete the event.
  • When Teams complete projects and BEFORE leaving the room:
    • Teams must verify their file exists on their application of choice.
  • With the help of an IT technician, teams must export the video as an MP4 onto the master flash drive with the team’s name and event abbreviation:
    • Example: TechGirlsAD.mp4
  • Teams may leave the event room ONLY when the video is verified on the flash drive (with a judge or IT person) as a working mp4.

Getting Help:

Visit the Advertisement Documents Page to see a sample Design Document, Event support files, and sample Live Challenges to help prepare and practice.

Contact Jonathan Graney at Jonathan.Graney@fresnounified.org if you have any further questions about this event.


Advertisement Reward Points:


Scoring Breakdown Description / Formula Max Points
Online Design Document 70
Live Event Live Challenge 30
Design Document Scoring Rubric
Category Exemplary Proficient Partially Proficient Incomplete

The ad meets the time limit requirement of 30 secs exactly. The credits DO NOT count as part of time limit.

The ad is 30 seconds exactly.

The ad is + or – 0.5 seconds.

The ad is + or – 1 second.

The ad is + or – 2 or more seconds.

The ad has been made in collaboration with a local business.

There is strong evidence that there was collaboration.

The evidence is satisfactory that there was collaboration.

The evidence is weak that there was collaboration.

There is no evidence that there was collaboration.

The ad clearly shows the products or services being advertised.

The ad very clearly shows the products or services being advertised throughout the film.

The ad clearly shows the products or services being advertised.

The ad is vague about the products or services being advertised.

It is not clear about the product or service that is being advertised.

The ad persuades the viewer to become a consumer of the products / services being advertised.

The ad convinces the viewer to become a consumer of the product/service right from the start. It is very clear that persuasive techniques were used in an effective manner.

The ad tries to convince the viewer to become a consumer of the product/service. The persuasive techniques used were satisfactory.

The ad doesn’t do much to convince the viewer to become a consumer of the product/service. The persuasive techniques used were weak.

The ad is not appealing enough to convince the viewer to become a consumer of the product/service. There is no evidence of persuasive techniques.

Music selection matches the tone of the video.

Music selection and volume are exceptionally executed throughout the video.

Music selection is somewhat matched throughout the video.

Music selection was weak and only matched through a portion of the video.

Music selection is completely mismatched with video, or there is no music at all.

General audio quality is balanced throughout the film.

Audio quality is exceptionally balanced and voices are clear and precise throughout the film.

Audio quality is somewhat balanced throughout the film.

Audio quality was weak and unbalanced through much of the film.

Audio quality is poor throughout the entire film.

Film follows basic film techniques (rule of thirds, transitions, lighting, jump-cuts) is well executed (focus, exposure, audio, composition, graphics, special effects).

Film follows all basic film techniques. Everything in this Ad is perfectly executed. No lighting issues. Editing choices all work to create a distinctive flow and flavor. Uses 6 or more camera angles.

Film is missing 1or 2 basic film techniques. Ad is technically well executed. Uses 4-5 Camera angles. Shots are framed, but SOMETIMES are too light/dark. Camera movement is MOSTLY smooth.

Film is missing 3-4 film techniques. Ad is partially proficient but lacks a distinctive flow. Uses only 2-3 Camera Angles. Shots are MOSTLY too light/dark. Camera movement is shaky & unsure at times.

Film is missing basic film techniques. Uses long continuous shots. Lighting is bad. Camera movement is distracting and shaky. There is no distinctive flow to the Ad.
Live Challenge Scoring Rubric
Category Exemplary Proficient Partially Proficient Incomplete

The ad meets the time limit requirement of 30 seconds exactly. The credits DO NOT count as part of the time limit.

The ad is 30 seconds exactly.

The ad is + or – 0.5 seconds.

The ad is + or – 1 second.

The ad is + or – 2 or more seconds.

Team collaboration during the planning stage.

The team was highly collaborative throughout the process.

The team was mostly collaborative.

The team was somewhat collaborative.

The team had little to no collaboration.

Creativity of the video.

The video was very creative and includes audio.

The video was typical in its creativity.

The video was lacking in its creativity.

No creativity was present in the video.

Incorporation & participation of all team members when answering judges' questions.

EACH member of the team participated and answered a judge question.

One member dominated slightly in the answering of judge questions.

One member dominated the majority of the answering of judge questions.

One member dominated the entire aspect of judge questions. Other members did not speak/talk at all.

Effective Editing: Video contains: Intro Slide/Title, Audio/Music, Images/Video, Voiceovers, Transitions. Flow is well managed.

Incorporates all requirements into presentation with consistency and flow.

Incorporates majority of requirements with some inconsistency and minimal flow.

Incorporates half of the requirements and somewhat lacks consistency or flow.

Does not incorporate any of the requirements and has no consistency or flow.

The team addresses points effectively and persuasively using voiceovers, text slides, and/or live video.

All points were addressed effectively and persuasively.

All points were addressed, but were less effective and persuasive OR most points were addressed effectively and persuasively.

At least 2-3 points were addressed, but were not effective or persuasive.

Points were not addressed.