PSA Description

PSA Main Event:

Event Description: 

Teams of 2-4 students will produce a digital video public service announcement (PSA). A PSA airs to benefit the general public, to improve the society we live in and frame the best hope for our lives today and our children’s lives tomorrow. Produce a film drawing attention to an important issue. The film should address the general public and clearly answer two very important questions: 

  1. Why should I care about this issue? 
  2. What action should I take to support this issue? 

Common Core Standards: 

Present claims and findings, emphasizing salient points in a focused, coherent manner with pertinent descriptions, facts, details, and examples.  

Designing and Creating your Project: 

The process of creating your project should take on the following steps: 

  • Research a Topic – Pick a topic for the PSA and find some factual information about the topic. 
  • Prepare the Script – Write down some type of script that would include a narrative and describe the scene. 
  • Produce a Storyboard – Use cards, pictures, or drawings to represent the sequence of the shots for your project. 
  • Shooting the Project – The actual shooting of the video and pictures to be used in the project. 
  • Video Editing – Software will be used to edit video and mix in sound, graphics, and animation. 

Technical Requirements: 

  • Adobe Premiere, WeVideo & Microsoft Video Editor software can be used and will be the only software available for the Live Challenge event.
  • Videos MUST BE uploaded as an mp4 format. Free online video converter: freemake or zamzar
  • The video file needs to be less than 200 MB. 
  • The video needs to be 2 minutes or less. (The credits DO NOT count as part of the time limit.) 
  • Final project must be uploaded by 10:00 pm on March 6, 2020, to the TOT App Submission Portal
  • Complete all release forms for likenesses and locations and follow all copyright requirements. 

Reward Points:

5pts

The ad meets the time limit maximum of 2 minutes. The credits DO NOT count as part of the time limit

10pts

Film focuses on an issue of  importance.

10pts

Appropriate call-to-action/suggested solution is provided in the film.

10pts

Appropriate background information is provided on the issue

10pts

Music selection matches the tone of the video

10pts

General audio quality is balanced throughout the film

15pts

Film follows basic film techniques (rule of thirds, transitions, lighting, jump-cuts), and is well executed (focus, exposure, audio, composition, graphics, special effects).

30pts

Live Challenge (see next page)

Getting Help: 

Visit the PSA Documents Page to see a sample Design Document, Event support files, and sample Live Challenges to help prepare and practice.  

Contact Jonathan Graney at Jonathan.Graney@fresnounified.org if you have any further questions about this event.  


PSA Live Challenge:

Scenario: 

In this event, your team of 2 or 4 students will produce a video for a PSA about some type of issue. The team will be given a name of an organization and/or a description of an issue with a list of a few points to emphasize. Using Adobe Premiere Pro CC or We Video Online, the team will collaborate to produce the video and plan their presentation. 

Challenge:  

  • Using Adobe Premiere Pro CC, We Video, or Microsoft Video Editor, teams will collaborate to produce a video and plan their presentation.
  • Emphasize the points (using voiceovers, text slides, etc). 
  • Video must have an Intro slide with the topic. 
  • Students can add video (student-created from computer cam) and/or pictures (or a combination of both) to be used in the project scenes. 
  • Include audio files provided (optional). 
  • Include voiceovers using headsets (optional). 
  • Video MUST be a maximum of 2 mins. 

Time:

Your team will have:

  • 50 minutes to brainstorm and create your video.
  • IT will export the MP4 file to the team’s thumb drive (Do not leave until this is completed and IT has received your file).

Judge Questioning/Check In:

  • As teams are working judges will approach each group and ask 3-4 questions about their work based on participation, collaboration, and creativity.  Each group member is expected to be ready to answer these questions.

Reward Points:

You will receive up to:

5pts

The PSA meets the time limit requirement of 2 mins or less.

5pts

Team collaboration during the planning stage.

5pts

Incorporation & participation of all team members when answering judges’ questions.

5pts

Creativity of the video.

5pts

Video contains the Intro slide with Topic and the PSA flow is well managed.

5pts

The team addresses points effectively and persuasively.

 

Tips:

  • As with most of the live challenges, teams will need to be very careful with time management. They should allocate at least a few minutes to review their video and prepare for the presentation to the judges.
  • This year, students can only use Adobe Premiere Pro CC, WeVideo or Microsoft Video Editor for the Live Challenge.
  • IT will provide laptops as they always have to contain Adobe Premiere Pro CC (2017) and Microsoft Video Editor and of course, students will also have access to use online video editors such as WeVideo.
  • Students that use We Video will need to know how to access the website and log in to We Video.

Day of:

  • Each computer will contain the files necessary to complete the event.
  • When Teams complete projects and BEFORE leaving the room:
    • Teams must verify their file exists on their application of choice.
  • With the help of an IT technician, teams must export the video as an MP4 onto the master flash drive with the team’s name and event abbreviation:
    • Example:TechGirlsPSA.mp4
  • Teams may leave the event room ONLY when the video is verified on the flash drive (with a judge or IT person) as a working mp4.

Getting Help: 
Visit the TOT App Events Page to see a sample Design Document, Event support files, and sample Live Challenges to help prepare and practice.  

Contact Jonathan Graney at Jonathan.Graney@fresnounified.org or Robert Delarosa at Robert.Delarosa@fresnounified.org if you have any further questions about this event.   


PSA Reward Points:


Scoring Breakdown Description / Formula Max Points
Online Design Document 70
Live Event Live Challenge 30
Design Document Scoring Rubric
Category Exemplary Proficient Partially Proficient Incomplete

The PSA meets the time limit maximum of 2 minutes. The credits DO NOT count as part of time limit.

The PSA is 2 minutes or less.

The PSA is 1 minute over 2 min. timeframe.

The PSA is 2 minutes over 2 min. timeframe.

The PSA is 3 minutes over 2 min. timeframe.

The PSA focuses upon an issue of importance.

The PSA is unique and detailed in stressing the importance of an issue.

The PSA focus is satisfactory and may or may not be focused on an issue.

The PSA focus is weak and is not focused on an issue.

There is no evidence of a focus in the PSA.

The PSA provides an appropriate call-to-action/suggested solution.

The PSA clearly provides a call-to-action and a unique solution.

A call-to-action or suggested solution is provided but somewhat unclear.

A call-to-action or suggested solution is weak.

A call-to-action or suggested solution does not exist.

The PSA provides appropriate background information on the issue.

The PSA provides clear, in depth background information on the issue.

A minimal amount of background information is provided on the issue.

Very little background information is provided on the issue, making it unclear.

Background information on the issue does not exist.

General audio quality is balanced throughout the film.

Audio quality is exceptionally balanced and voices are clear and precise throughout the film.

Audio quality and voices are somewhat balanced throughout the film.

Audio quality and voices were weak and unbalanced through much of the film.

No audio exists in the film.

Music selection matches the tone of the video.

Music selection and volume are exceptionally executed throughout the video.

Music selection is somewhat matched throughout the video.

Music selection was weak and only matched through a portion of the video.

Music selection is completely mismatched with video, or there is no music at all.

The PSA follows basic film techniques (rule of thirds, transitions, lighting, jump-cuts) is well executed (focus, exposure, audio, composition, graphics, special effects).

Film follows all basic film techniques. Everything in this PSA is perfectly executed. No lighting issues. Editing choices all work to create a distinctive flow and flavor. Uses 6 or more camera angles.

Film is missing 1or 2 basic film techniques. PSA is technically well executed. Uses 4-5 Camera angles. Shots are framed, but SOMETIMES are too light/dark. Camera movement is MOSTLY smooth.

Film is missing 3-4 film techniques. PSA is partially proficient, but lacks a distinctive flow. Uses only 2-3 Camera Angles. Shots are MOSTLY too light/dark. Camera movement is shaky & unsure at times.

Film is missing basic film techniques. Uses long continuous shots. Lighting is bad. Camera movement is distracting and shaky. There is no distinctive flow to the PSA.
Live Challenge Scoring Rubric
Category Exemplary Proficient Partially Proficient Incomplete

The PSA meets the time limit requirement of 2 minutes or less.

The PSA is 2 minutes or less.

The PSA is + 0.5 minutes.

The PSA is + 1 minutes.

The PSA is + 2 or more minutes.

Team collaboration and particiaption during the planning stage.

The team was highly collaborative throughout the process.

The team was mostly collaborative.

The team was somewhat collaborative.

The team had little to no collaboration.

Incorporation & participation of all team members when answering judges’ questions.

EACH member of the team participated and answered a judge’s question.

One member dominated slightly in the answering of judge questions.

One member dominated the majority of the answering of judge questions.

One member dominated the entire aspect of judge questions. Other members did not speak/talk at all.

Creativity of the video.

The video was very creative and includes audio.

The video was typical in its creativity.

The video was lacking in its creativity.

No creativity was present in the video.

Effective Editing: Video contains: Intro Slide/Title, Audio/Music, Images/Video, Voiceovers, Transitions. Flow is well managed.

Incorporates all requirements into presentation with consistency and flow.

Incorporates all requirements with some inconsistency and minimal flow.

Incorporates almost no requirements and lacks consistency or flow.

Incorporates 0 requirements with no consistency or flow.

The team addresses points effectively and persuasively using voiceovers, text slides, and / or live video.

All points were addressed effectively and persuasively with a combination of voiceovers, text slides, and/or live video.

All points were addressed, but were less effective and persuasive OR most points were addressed effectively and persuasively with at least two of these items: voiceover, text slides, and/or live video.

At least 2-3 points were addressed, but were not effective or persuasive with at least one of these items: voiceover, text slides, and/or live video.

Points were not addressed, and there were no voiceovers, text slides, or video.